Ever wonder what happens
when a visual storyteller
is also a problem-solver?
You're about to find out
You already met me on the homepage but here’s the longer version (you knew I had more to say).
I’m Jasmine, a freelance graphic designer and brand specialist with a passion for helping dynamic, value-driven businesses show up with confidence and clarity.
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With ten years of experience, I collaborate with passionate brands to bring their ideas to life through strategic visuals and story-driven design, infused with care, creativity, and a whole lot of curiosity.
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My approach blends creativity with clear strategy, because truly good design isn't just about looking good (though I'll definitely make you shine!).
It’s about crafting a brand that feels authentically you and genuinely connects with the people you want to reach.
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But let's go back for a sec. My design story didn’t start in some chic high-rise studio or with a perfectly curated Pinterest board. It began with sketchbooks, digital landscapes, hand paintings, celebrity portraits, and hours lost in Photoshop – a true creative exploration! (There was also a short-lived photography obsession and a serious love for fashion illustration, but we’ll save those stories for another time.)
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Print Production: Learning the tangible side of design, from business cards and books to vehicle wraps and signage – understanding how design translates into physical form.
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National Marketing: Supporting a national marketing team (hello, Canadian Blood Services!) where I honed the art of keeping visuals crystal clear, consistently on-brand, and genuinely compelling.
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Agency Life: Crafting impactful visual assets for government relations and non-profit clients in fast-paced agency environments – mastering adaptability and strategic communication under pressure.
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Freelance Partnership: Building my own freelance business, which allows me to collaborate one-on-one with passionate clients who are truly ready to bring their vision to life.
These experiences taught me how to adapt swiftly, think strategically on my feet, and deliver high-quality work across all kinds of formats and timelines, all while keeping communication crystal clear and expectations realistic.
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Today, I bring that unique mix of creativity, flexibility, and real-world experience to every client I work with.
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Whether you’re building your brand from scratch or giving it the refresh it truly deserves, I’ll be your dedicated design partner from idea to launch. My goal is to ensure the process feels organized, truly collaborative, and (dare I say it!) even fun.
From there, I jumped into all kinds of roles that shaped my perspective:
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Design with heart and purpose. I believe your visuals should feel authentically you, never a generic copy-paste template.
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Story-driven branding. Your brand is so much more than just a logo. It's an experience, a deep connection. Let's bring that entire story to vibrant life together.
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Empowering Collaboration. I'm not just here to design; I'm here to partner. I'll ask the right questions, clearly explain my strategic process, and guide you toward smart, impactful decisions.
Who I
Work With
I thrive on collaborating with passionate business owners, visionary entrepreneurs, innovative startups, and impactful organizations of all sizes – both locally and worldwide. Whether you're just beginning your journey or ready to scale up, I bring an open mind, clear communication, and truly custom design solutions built just for you.
If you’ve got a story worth sharing, I’d be thrilled to help you tell it – visually, strategically, and beautifully.
