Animal Defence League of Canada

Brand identity and collateral design for Animal Defence League of Canada, a non profit organization that is opposed to all forms of animal exploitation and cruelty. They value themselves on informing the public through their websites and news letters. Such a great organization deserved to have a logo that clearly represents what they stand for in a modern world. I was tasked to create a more recognizable and unique logo to pitch to A.D.L.C with a brand identity that they can easily be implement. The implementation would be through the use stationary items such as newsletters and notices to spread knowledge. The objective is to create a new logo that will be a visual representation of the organization that clearly demonstrates the organizations values on animal safety.