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Appraisers Institute of Canada - Ontario
Creating awareness of the Data Regulation issue through social media campaigning and a video series. The Appraisal Institute Ontario (AIC-ON) was established in 1960 as the leading voice for the appraisal industry in the province. They represent over 2,600 appraisers in Ontario who provide an essential service for the financial and housing sector. They are currently facing a Data Regulation issue that needs to be brought up to the federal level, by generating awareness through social campaigning and creating a video series to help explain the issue. It helps to drive more traffic to their website and push letter.