Brand identity and collateral design for Pets Canada, formally known as Pet Industry Joint Advisory Council of Canada (PIJAC). As a not-for-profit, member-based organization, Pets Canada advocates on behalf of the Canadian pet industry, while acting as a credible source of information and education for pet-related businesses.

I was tasked to create a modern, recognizable, fun logo and brand identity that is cohesive across the brand. Including event asset designs, website rebranding, stationery design, social media and digital assets.