During my placement with Canadian Blood Services, I had the privilege of developing the #NovaScotiaStrong campaign. The objective was to create a cohesive campaign across social platforms, in-centre materials, and a billboard, all with the goal of honoring the victims of the tragic shootings and providing a way for Canadians to show their support through a life-saving donation.

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To thank and excite donors, Canadian Blood Services partnered with The Pie Hole for a special
give-back campaign. I designed a vibrant and fun set of assets, including social tiles, posters, and vouchers, to highlight this unique partnership. The goal was to create a memorable experience for donors, rewarding them with a free slice of pie and making them feel extra special for their
life-saving donation.